Teemu Raitaluoto is the founder of Market Tailor, a B2B website personalization platform that identifies companies visiting your site and serves them a tailored experience to lift conversion rates. In this episode, we get into how website personalization actually works, when to use it, and the common mistakes that trip people up.
Timestamps
- [01:05] Which companies benefit most from personalization
- [01:34] How to identify the right segments to personalize for
- [04:10] The three highest-impact elements to change first
- [06:19] Account-based personalization - what it looks like in practice
- [07:07] How to approach a personalization rollout from scratch
- [10:30] A-B testing timelines - how long to run before calling it
- [11:01] The over-personalization mistake and why it backfires
- [13:44] How machine learning is shaping personalization recommendations
Benjamin Boman
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