Yannick Veys is the co-founder of Hypefury, a Twitter marketing automation platform. In this episode, Yannick breaks down how SaaS and service businesses can build their Twitter presence from scratch - covering growth strategy, content cadence, automation tactics, and how to layer in sales without killing your engagement.
Timestamps:
- 00:00 - How Hypefury was built and Yannick joining as co-founder
- 03:00 - Starters vs. growers - knowing which one you are
- 05:40 - What Twitter is actually good for (and what it's not)
- 07:00 - Links in tweets - standalone vs. threads
- 11:00 - Building from zero - engagement vs. content ratio
- 13:00 - Auto-commenting
- 23:00 - Visual content - why it's still underserved on Twitter
Benjamin Boman
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