Paul-Louis Valat is the acquisition marketer at Plezi, a B2B marketing automation tool for startups and SMBs. In this episode, he breaks down how he used newsletter advertising to acquire users for Plezi One - what worked, what didn't, and where the real value hides in the channel.
Timestamps:
- 00:02:00 - Newsletter ads for B2B SaaS
- 00:03:00 - Products that perform with newsletter ads
- 00:04:00 - Finding and vetting newsletters
- 00:07:00 - Ad copy format
- 00:08:00 - Placement types
- 00:10:00 - The newsletter sweet spot
- 00:13:00 - Landing page conversion benchmarks
Key links:
- Plezi One
- Swapstack - newsletter ad marketplace
- Paul-Louis on LinkedIn
Benjamin Boman
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