Alex Berman is the founder of Galadon and LeadShark, co-founder of Experiment 27 and Taplio, and author of the Cold Email Manifesto. In this episode we get into the mechanics of cold email - who it's for, how to write it, how to scale it, and why most people are doing it wrong.
Timestamps
- [00:01:30] - Why cold email is the great leveler
- [00:03:44] - Who should (and shouldn't) use cold email
- [00:06:03] - The three C's framework
- [00:09:02] - How to pick the right contact at a company
- [00:12:25] - Building a case study when you have no track record
- [00:16:03] - How to scale cold email
Benjamin Boman
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