Oli Bridge is the CMO at Bonjoro - a video messaging tool he helped grow from 0 to 50,000+ users. In this episode we get into where video messaging actually moves the needle, how to use it across your funnel without overcomplicating it, and the simple tactics that drive real conversion lifts.
Timestamps
- [00:01] - The Bonjoro bear
- [02:00] - Which businesses get the most from video messaging
- [04:02] - Conversion lift numbers from demo no-show reduction
- [05:42] - Subject line tactics that get 70% open rates
- [08:31] - Use cases across sales, CS, affiliates and reactivation
- [12:28] - The two onboarding approaches that work best for SaaS
- [15:36] - How to A/B test video messaging against your existing process
- [17:07] - The biggest mistake new users make
- [19:20] - Scaling video tasks across teams without losing the personal feel
Benjamin Boman
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