Kevon Cheung is the founder of Public Lab and creator of Build in Public Mastery. In this episode, we get into what building in public actually means beyond the surface-level "post your revenue milestones" approach — and how to use it as a real lead gen strategy even when you're starting from zero.
Timestamps:
- 00:00 - What build in public actually means
- 05:30 - Why milestone posts only work with momentum
- 10:30 - Building credibility vs. follower count
- 17:30 - Build in public for service businesses
- 22:00 - Single project focus vs. running multiple things
- 30:00 - Engagement as the foundation, not the growth driver
- 42:00 - Bite-size content vs. long-form recaps
Key links:
- publiclab.co - free essays, YouTube content, and resources from Kevon
- buildingpublicmastery.com - Kevon's flagship course and community
- Find Joy in Chaos - Kevon's Twitter/X book on authentic platform growth
Benjamin Boman
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