Chris McCarron is the founder of GoGoChimp, a CRO agency that's worked with marketing names like Neil Patel and Noah Kagan. In this episode we get into how to actually improve your conversion rates - from diagnosing where people are dropping off, to running tests with low traffic, to the trust signals that most indie products are getting wrong.
Timestamps:
- [00:02] When to start CRO - and minimum traffic thresholds
- [00:04] Why dramatic changes beat small tweaks on low-traffic sites
- [00:07] The #1 conversion killer
- [00:10] How to diagnose drop-offs
- [00:17] Heatmaps and visitor recordings - what to look for
- [00:19] Above the fold - what you have seconds to communicate
- [00:25] Trust signals
- [00:31] How a CRO audit is done
Key links:
- GoGoChimp - Chris's CRO agency
- Chris on LinkedIn - find him here
- Chris on YouTube - CRO content including color psychology and user behavior
Benjamin Boman
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